Stuart Ayling

Calculating Time-based Fees and Charge Out Rates

By Stuart Ayling When it comes to setting the price for your services there are some important factors to consider. One of the main strategic decisions is to decide whether you will charge based on hourly/daily rates (time-based), or charge based on... Read >

6 Steps to Designing a Brochure

By Stuart Ayling Have you ever decided you need a brochure or other piece of printed marketing material? This could happen after you see a brochure from another business (maybe a competitor) and you think "I need one of those too".Usually the first thing ... Read >

5 Steps to a Live Marketing Plan

By Stuart Ayling It's true. Failure to plan is planning to fail.When I'm talking with business owners and marketing people I'm often asked,"How do I plan my marketing? There are so many details."My answer is to keep it simple. But focus on the important ... Read >

Website Evolution – Which Stage is Right for You?

By Stuart Ayling Lately I've been talking a lot about websites. Large, small and in-between. And it has become very clear to me that for all businesses there are a number of stages - or ‘evolutions' - you can progress through when developing your web... Read >

Squeeze Maximum Results from Your Marketing Budget

By Stuart Ayling A common problem for all businesses is not having enough money to put into place all the possible marketing ideas. Quite simply, promotional opportunities exceed the budget available. I've seen this with marketing budgets in the mil... Read >

Top 12 Ways to Strengthen Your Marketing Muscle

We all know that when we exercise we stretch and strain our muscles. The repeated extra workload is what strengthens the muscle fibres. In fact, health professionals point out that until we get to the point of ‘feeling' our muscles strain, we do not ... Read >

Attracting Clients With Incremental Marketing

Do you ask prospective clients to go too far? Must your new clients take a "leap of faith" when they engage you? Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust in ... Read >